Many marketers unprepared as deadline looms for new SMS guidelines – Mobile Marketer – Messaging

See on Scoop.itAdvertising & Media

Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.

Dave Cottrell‘s insight:

This is a positive step in the right direction, even though it might create some inconvenience for legitimate companies.  People need to have a way to prevent messages they don’t want from clogging up their device.  This is especially important for those with a plan that charges them per incoming message or for those with very limited monthly bandwidth.

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