Is Google’s Universal Analytics A Game Changer?

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Google’s Universal Analytics is now available to the public, and some have speculated that it will change the way businesses use data. But, is Universal Analytics (UA) truly a game changer?

Dave Cottrell‘s insight:

For some this will be a very positive game changer;  for some it will be a very negative game changer, and for yet others, it will leave them wondering what the noise is all about…

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