Translating The Coca-Cola Experience : NPR

See on Scoop.itAdvertising & Media

For 60 years, Myanmar was officially without Coca-Cola. Now, Coke is back, and the new Myanmar bottle says a lot about the challenges of re-establishing a brand.

Dave Cottrell‘s insight:

If you were going to introduce that all American icon to a country where no one remembered it or had ever seen it, how would you approach it?

See on www.npr.org

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