Starbucks opens up opportunities for brands to reach mobile customers – Mobile Marketer – Advertising

See on Scoop.itAdvertising & Media

Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.

Dave Cottrell‘s insight:

This could be very good for those who recognize the type of market they will find in a typical Starbucks… or is there a typical type?

See on www.mobilemarketer.com

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