Google Launches “Full Value Of Mobile” Calculator To Help Businesses Measure Online And Offline Impact Of Mobile Marketing | TechCrunch

See on Scoop.itAdvertising & Media

The market for mobile advertising is forecast to reach $11.4 billion this year on the back of explosive growth in smartphones and tablets, but companies like Google, currently the world leader in mobile advertising, are all too aware of a big issue…

Dave Cottrell‘s insight:

Another Google Gadget… Do we really need this?

See on techcrunch.com

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