Consumers respond to triggered emails – Email Marketing – BizReport

See on Scoop.itAdvertising & Media

The latest email marketing report from Epsilon reveals that triggered emails drive significantly greater open and click-through rates than Business As Usual emails, yet comprise just 5% of total email volume.

Dave Cottrell‘s insight:

The changing moods of email marketing… engage your customers where they are, not where you want them to be…

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