The monetization dilemma for media: Paywalls on one side, advertising on the other

See on Scoop.itAdvertising & Media

How can media companies and publishers monetize their content when advertising continues to decline and paywalls are not filling the gap? This is one of the major themes we’re going to explore at paidContent Live on April 17 in New York.

Dave Cottrell‘s insight:

Advertising and publisher imagination:  Where the revenue rubber meets the cyber highway…

See on paidcontent.org

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