Think email’s dead when it comes to marketing? Think again | memeburn

See on Scoop.itAdvertising & Media

Dave Cottrell‘s insight:

"… email marketing should be integrated with social media marketing; mobile marketing; search marketing and display advertising. The reason for this is: data. There are a significant number of data points that a marketer has access to and should be using in putting together their targeted email campaigns. These data points make it that much easier to identify who needs to hear what messages when."

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