MediaPost Publications It’s The Audience, Stupid: Why Video Advertisers Should Follow Viewers, Not Formats 03/12/2013

See on Scoop.itAdvertising & Media

It’s The Audience, Stupid: Why Video Advertisers Should Follow Viewers, Not Formats – 03/12/2013

Dave Cottrell‘s insight:

"… video ad engagement is actually higher when viewed on mobile and tablets, primarily due to the in-app experience. When users install and launch a video app, they’ve already established a greater intent to engage with the content. Serving relevant and contextual ads along with that content is a smart strategy to capitalize on that trend."

See on www.mediapost.com

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